ARTISTIC DIRECTOR AT MAX&MOI

Stylistic creator

Fascinated by fashion at a tender age, Emma Lederer soon realised she wanted to do something different, not only to satisfy her own aspirations, but also to advise, guide and dress her customers. Determined and certain of her calling she decided to showcase her stylistic creativity by becoming a Personal Shopper, with a strong focus on leather articles. However things really began to fall into place when she met her husband to be Elie Lederer, founder of the family business MAX&MOI. While respecting the brand’s DNA and its universe, Emma brought in a new touch, multiplying the fabrics and number of articles for complete product ranges and new designs. A contemporary, casual and chic style that is showcased in their 60 m² boutique in Cannes, designed to reflect a sitting room with contemporary furniture for cocooning and comfort. Not forgetting her lambskin leggings, a timeless best-seller now available in 20 different shades to enhance the collections that focus on comfort and elegance to bring out your natural feminine beauty …

MAX&MOI Cannes

GRAFF DIAMONDS